Books

FDA Requirements for Prescription Drug Promotion by John Driscoll, RAPS (2013).  Read Chapter 1 for free on the RAPS website.

FDA Advertising and Promotion Manual, Thompson Publishing Group (updated monthly)

Using Social Media in FDA-Regulated Industries: The Essential Guide FDLI (2010)

Effective Review and Approval of Digital Promotional Tactics by Dale Cooke, FDLI (2013)

Reputation and Power: Organizational Image and Pharmaceutical Regulation at the FDA by Daniel Carpenter, Princeton University Press (2010)

 

Conferences

The Food and Drug Law Institute (FDLI) Advertising and Promotion Conference (every September)

  • 2014 meeting, September 29-30 in Washington, DC
  • Handouts from the 2013 meeting
  • Handouts from the 2012 meeting
  • Handouts from the 2011 meeting

Drug Information Association (DIA) Marketing Pharmaceuticals Conference (every February)

The conferences listed above often include optional intensive OPDP introductory training session(s) a day or two before the full meeting.